Every Depop shop ends up with items that sit for too long. A sale is one of the simplest ways to move them, but a discount that's too small does nothing, and one that's too big throws away your margin. Here's how to run sales that clear stock and still make money.
Ways to discount on Depop
Lower the price on a listing
The simplest option: edit the listing and reduce the price. Buyers who liked or saved the item may be notified of a price drop, depending on Depop's current features, which can bring them back to buy. Mentioning the original price in the description ("was $40, now $30") makes the saving clear.
Bundle discounts
Offer a percentage off when buyers buy two or more items. It increases order value and clears more stock in one go. See how to price Depop bundles for profit and how Depop shipping works for bundles.
Accepting offers
Being open to sensible offers on older stock is effectively a sale, item by item. See how to handle lowball offers on Depop.
Shop-wide sale announcements
If Depop offers a shop-wide sale or promotion tool in your app version, use it. Otherwise, announce the sale in your shop bio ("20% off everything this weekend") and lower prices on the listings you want to clear.
When to run a sale
- Before a season change, to clear summer stock before autumn, and so on.
- Around big shopping periods, like Black Friday and the run-up to the holidays. See the Depop holiday selling guide.
- When an item has sat for weeks with views but no buyers.
- When you need space for a new haul.
How much to discount
There's no single right number, but:
- Small discounts (around 10%) work for items that are already getting attention.
- Bigger discounts suit stock that's been sitting for a long time or is out of season.
- Never go below your break-even point. Work out what you paid, plus Depop's fees, plus any shipping you cover. See Depop selling fees explained and how to price Depop items for profit.
Before you discount, try refreshing
Sometimes an item isn't selling because buyers can't see it, not because it's overpriced. Older listings drop in search. Relisting puts them back near the top. See Depop relist vs refresh. Better photos or a clearer title can also help. See Depop keywords and hashtags.
Know your margins before you cut prices
A sale only works if it still makes money. DepopAutomation.com's profit tracker records what you paid, what each item sold for and the fees, so you can see the lowest price that still leaves a profit. The relist feature refreshes stale listings before you reach for a discount, and the AI listing tool and bulk lister make it quick to list the new stock your sale makes room for.
Conclusion
To put items on sale on Depop, lower individual prices, offer bundle discounts, accept sensible offers on older stock and announce sales in your bio. Time them around season changes and big shopping periods, try relisting first, and never discount below your break-even point after fees.