Choose "Other" or "No brand" in the brand field, depending on which app you're on. Don't guess at a brand or pick a popular one to get more views, since that's misleading and can get the listing removed. Unbranded items get found through the words buyers search for instead: the item type, era, material, colour, style and fit.
What to put in the brand field
- Depop: pick "Other" or leave the brand empty if that's an option. Don't type a brand the item isn't.
- Vinted: Vinted has a "No brand" option in its brand list. Use it for unlabelled items.
- Small or unknown labels: if the label shows a brand that isn't in the list, try searching the brand field for it first. If it's not there, use "Other" and put the label name in the description.
- Handmade: say so in the title and description. See how to sell handmade items on Depop.
Why it's worth listing no-brand items properly
Plenty of buyers never filter by brand. They search for "vintage wool cardigan" or "brown leather belt". Unbranded vintage, handmade pieces and good-quality basics sell well when the listing describes them clearly.
Keywords that replace the brand
Build the title around what the item is:
- Item type: "cardigan", "maxi skirt", "bomber jacket".
- Era or style: "vintage", "90s", "y2k", "boho", "workwear".
- Material: "100% wool", "linen", "real leather", "corduroy". Material often matters more to buyers than a label.
- Colour and pattern: "forest green", "plaid", "floral".
- Fit: "oversized", "cropped", "high waisted".
Example: "Vintage 90s forest green wool cardigan, oversized". See titles that rank on Depop and Vinted and how Depop search works.
Photos and measurements matter more
Without a brand to lean on, buyers judge the item on what they can see. Show the fabric up close, any care label showing material, and the full item on a hanger or model. Give measurements, because there's no brand size chart to compare against. See how to measure clothes for Depop listings.
How to price no-brand items
Unbranded items usually sell for less than branded equivalents, but material and age carry a lot of value. A no-label wool coat or genuine leather jacket can still sell well. Check sold listings for similar items described the same way. See how to price Depop items for profit.
Let the AI do the describing
Describing an unbranded item well takes more words than writing "Nike hoodie". DepopAutomation.com's AI listing tool reads category, colour, condition and style from your photos, picks out the brand when there is one, and writes a searchable title and description when there isn't. Nano Banana cleans up the photos. The bulk lister processes a full haul, cross-listing posts to Vinted, relisting keeps items visible, and the profit tracker shows whether unbranded stock earns its keep.
Quick answers
What brand do I put for an item with no label? "Other" on Depop, "No brand" on Vinted.
Can I tag a popular brand to get more views? No. It's misleading and can get the listing removed.
Do unbranded items sell? Yes, especially vintage, handmade and good materials like wool and leather.
How do buyers find no-brand items? Through item type, era, material, colour and fit keywords.
Conclusion
Use "Other" or "No brand", never a brand the item isn't, and let the title do the work with item type, era, material, colour and fit. Clear photos and measurements make up for the missing label, and good unbranded pieces sell well.