Depop's algorithm and its buyers reward the same things: clarity, completeness, and specificity. Here's the checklist worth running through before you hit post.
Photos
- Cover photo should be the item alone, well-lit, on a plain background. Save styled or modeled shots for photos two through four.
- Show the brand label and any flaws clearly. Buyers trust listings more when they can see exactly what they're getting — including the small stain or loose thread.
- Use all the photo slots. Listings with 3–4 photos consistently outperform listings with one.
Title and description
- Lead the title with brand and item type. "Nike Windbreaker Jacket" beats "cool jacket vibes."
- Include size in the title, not just the field. Buyers searching "size 10" as a keyword should find your item even if they don't browse by filter.
- Write the description for someone who can't try it on. Mention fit ("runs small," "true to size"), fabric, and measurements if you have them.
Category, brand, and condition fields
- Always select a category — never leave it on the default. Uncategorized items are effectively invisible in browse and search.
- Be honest about condition. "Like new" on a visibly worn item leads to returns and bad reviews, both of which hurt future sales more than a lower price would have.
- Fill in color even when it seems obvious. It's a filter buyers actually use.
Price and shipping
- Check 3–5 sold listings for the same brand and item type before pricing. Depop pricing drifts by region and season — recent sold data beats guessing.
- Pick a shipping setup and keep it consistent across your shop. Buyers comparing your listings side by side will notice if shipping costs swing wildly between items.
Doing all eleven of these, on every single listing, every time, is exactly the kind of repetitive work AI is good at. Depop Automation reads your product photos and fills in title, description, category, brand, condition, and color automatically — you just check it over before posting. Try it free.